Facebook : Découvrez les meilleurs jours et heures pour poster vos publicités sur ce réseau social
Pour votre information, sachez que Facebook compte plus de deux milliards d’utilisateurs actifs, ce qui en fait de loin la plateforme la plus peuplée. Cet énorme potentiel doit être appréhendé par une stratégie de contenu créative, qui établit un lien de proximité avec votre audience, et des publications divertissantes postées au meilleur moment.
D’après une étude de Sprout Social, les périodes idéales pour publier sur Facebook sont :
Les meilleures heures sont de 9h à 13h de mardi mercredi et vendredi
Les meilleurs jours : mardi, mercredi, vendredi
Le pire jour : samedi.
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Le samedi est la journée qui suscite le moins d’engagement. Niveau horaire, évitez de publier avant 7h du matin ou après 17h.
Bien que les internautes vérifient souvent ce qui se passe au milieu de la journée, les heures de pointe se situent autour des pauses-repas.
Il est donc important de tenir compte de ces jours et heures si on veut avoir plus de lecteurs sur son compte Facebook.
Olivier KOUDJO
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