Togo/ Résoudre les problèmes d’emballage des produits ‘’Made In Togo’’? Novus Holdings s’implante au Togo
Les entrepreneurs togolais peuvent enfin espérer être compétitif sur le marché international. Si la plupart d’entre eux se plaignent généralement, c’est à cause d’une mauvaise présentation du produit, c’est à cause d’un packaging pas trop accrocheur.
Dans les jours à venir, ce problème sera résolu par le géant de l’imprimerie sud-africain, Novus Holdings.
En effet, le gouvernement togolais au travers de son ministère du commerce a reçu courant cette semaine une délégation de la multinationale, qui souhaiterait bien ouvrir une filiale ici à Lomé.
Déjà présente dans 14 pays africains dont le Nigeria et le Ghana, Novus Holdings, se veut être l’entreprise qui incarnera le packaging togolais. Elle veut surtout développer les volets étiquetage et emballage plastique en vue de propulser les produits locaux togolais sur un marché extérieur férocement compétitif.
Pour le ministre du commerce Kodzo Adédze, le temps est à la réjouissance. “Une industrie d’emballage dans notre pays est la bienvenue”, indiqua-t-il.
Rappelons que le géant de Cape Town a réalisé en 2020 un chiffre d’affaires excédant les 156 milliards de FCFA.
Liliane Kodjo
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