Togo/L’utilisation des images des personnalités publiques obéit à une réglementation légale !
La protection de la vie privée liée au droit à l’image se fonde principalement sur l’autorisation de la personne concernée. En effet, l’utilisation de l’image d’une personne nécessite son autorisation expresse et spéciale. Sans cette autorisation, il est en principe interdit d’utiliser l’image d’une personne.
Beaucoup d’internautes ne respectent pas les droits d’auteur : chaque jour, des millions d’images sont téléchargées, reproduites ou utilisées sans autorisation. Cette pratique, au-delà d’être illégale, peut coûter cher et constitue la violation du droit d’auteur et est punie par la loi.
En effet, l’utilisation des images, illustrations, photos publiques glanées sur internet à des fins publicitaires, commerciales et autres, sont pour la plupart soumises à des droits d’auteur. Cela signifie que l’utilisation d’une image trouvée sur un site ne peut se faire sans l’autorisation préalable de son auteur.
L’utilisation des images des personnalités à des fins commerciales est soumise à une réglementation
Le ministère de la communication et des médias dans un communiqué avertit la population en général et les instigateurs des montagnes repris sur le web en particulier que l’utilisation des images des personnalités publiques( le chef de l’état, du premier ministre, les membres du gouvernement et autres personnalités en général, obéit à une réglementation légale.
Selon un communiqué rendu public, toute personne allant à l’encontre à cette loi sera sévèrement punie.
« Les images du Président de la République, du Premier Ministre et autres personnalités ne doivent pas être utilisées pour quelque entreprise publicitaire que ce soit sans leur consentement, sous peine de poursuites judiciaires », a indiqué le ministère.
Les solutions légales d’utilisation de photos sur le web
L’une des solutions la plus facile à mettre en œuvre qui vous protègera de toutes poursuites ultérieures est de passer par des sites spécialisés, des banques d’images où toutes les images sont libres de droits. Libres de droits ne veut pas forcément dire gratuites. Cela signifie qu’après achat vous pourrez les utiliser librement. Ces photos sont de très bonne qualité et les sites de banque d’images possèdent des outils de recherche très efficaces.
Il est donc conseillé de réaliser soi-même ses visuels en étant particulièrement attentif à la présence d’autres personnes reconnaissables sur les clichés, ce qui pourrait relever du droit à l’image.
Pour rappel, si une personne est victime de l’utilisation sans autorisation de l’une ou plusieurs de ses images, elle peut demander au site qui les utilise de les retirer, négocier une compensation financière pour l’utilisation de ses œuvres ou entamer des poursuites en justice.
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