Les politiques commerciales entreprises ces dernières années par les sociétés agroalimentaires deviennent de plus en plus aliénantes et frisent parfois le ridicule.
En Belgique, une société de brasserie trouve une astuce bien que maline, pour retenir ses clients dans cet été 2021.
La brasserie de Namur a eu le génie d’inventer une glace à la bière afin de sauver ses ventes.
Le sorbet à la bière Houppe, une bière blonde fabriquée à base du houblon est , d’après les révélations de l’entreprise elle-même, une invention qui tire son origine du poisson d’avril de 2020.
Selon la brasserie, l’idée d’un glacier namurois, le « Hopopop » tel qu’ils l’avaient baptisé, avait « fait sensation sur les réseaux sociaux et auprès des consommateurs ». Donc par la suite, les dirigeants de l’entreprise ont étudié la faisabilité du produit et c’est ce qui permit de le matérialiser.
La glace est légèrement alcoolisée à 2,8% et sera commercialisée pendant l’été dans toute la Belgique.
Malcolm
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