La bière Booster Téquila. Le nouveau-né du prémier brasseur togolais, la BB qui nous ramène à nos racines
Elle fait l’objet de toutes les attentions dans les familles, les bars ou restaurants, lors des soirées, fêtes et dans presque toutes les occasions de réjouissance entre amis.
La nouvelle production de la brasserie BB, la Booster Téquila, est un retour à l’excellence et à la grandeur des négro-africains des Amériques latines, le Mexique.
Cette nouvelle boisson Booster « Téquila »
déjà sur le marché depuis quelques jours, produit par la BB vient d’être lancée officiellement le lundi 05 juillet 2021 par les premiers responsables de la BB, le premier brasseur togolais, en occurrence par le directeur Commercial et Marketing de ladite société, Amidou KONATE et son premier collaborateur AYANDEDJI Ahmed.
Ce produit historiquement tiré des racines mexicaines, est fait à base d’agave tequilana, une plante utilisée dans le traitement de certaines maladies telles que le cancer du côlon, le syndrome de l’intestin irritable, ou encore de la maladie de Crohn. C’est une bière faite à base d’eau, de malt, de houblon, de sucre, d’acide citrique et
d’arôme tequila. La nouvelle bière de la BB a 5% de taux d’alcool. Elle a un goût et une saveur qui rappellent ceux du téquila.
Ce lancement a pour objectif de repositionner l’entreprise en tant que leader incontesté sur le marché togolais de la bière.
Et selon la société, Booster Téquila est un tremplin qui vise à « démocratiser la consommation des bières aromatisées à travers une offre de qualité accessible à tous ». Un prix accessible, un produit de qualité, et un « goût exotique » aux origines bien contrôlées. Voilà la vision de BB Lomé.
Les produits BB sont réputés être de qualités et très évolutifs avec le temps. C’est le cas de leur bière « mythique » la pils, une boisson de référence au Togo qui a marqué toutes les générations depuis l’époque des indépendances.
La BB Lomé propose outre la Booster Téquila, plus de 9 gammes de bières, 5 types de boissons gazeuses, deux types de boissons énergisantes, deux boissons maltées, trois catégories de vins et champagnes, de l’eau minérale, et des panachés, la chill, une prouesse aussi qui a précédé la Téquila.
La boisson Téquila de la BB est recommandée à toute personne âgée , ayant plus de 18 ans à un prix de 500 FCFA.
Selon Ahmed AYANDEDJI, le responsable Marketing de la BB, qui donnait des précisions lors du lancement de la nouvelle boisson Booster « Téquila », BB Lomé à travers des expériences diverses a fait vivre à ses consommateurs des expériences inouïes et par des nouvelles gammes fait découvrir à ces derniers une bière peu orthodoxe mais beaucoup plus érotisée.
« Vous savez BB Lomé à travers des expériences diverses a fait découvrir, traverser ou vivre à ces consommateurs des expériences inouïes. Nous avions commencé avec une expérience qui date de 1964, avec des marques emblématiques comme la Pils et la Lager qui véhiculent un message patrimonial qui sont des marques identitaires du Togo où on mettait en avant le vécu du togolais ou la consommation locale. Il y a 4 ans déjà que BB Lomé s’est engagée dans une politique de responsabilité sociétale des entreprises où on met en avant des ingrédients togolais.
De ce fait, la bière Pils qui est notre bière nationale chérie est produite à partir du riz togolais. Comme cela ne suffisait pas, nous avions voulu à travers cette odyssée offrir à nos consommateurs une découverte autre que cette aventure togolaise. Nous sommes donc allés sur le continent africain où nous avions proposé une nouvelle bière à nos consommateurs, la bière Booster « Racine » qui a été vraiment très appréciés des consommateurs. Aujourd’hui, nous sommes sur la « Téquila », une légende du Mexique et pourquoi vouloir cette aventure à nos consommateurs ? Vous savez quand vous avez dans votre portefeuille, une bière qui a fait son affirmation sur le plan national, une bière identitaire, une bière qui met en avant des richesses culturelles et artistiques du Togo, c’est un devoir de voyager très loin. C’est ce qui nous a amené au Mexique pour pouvoir faire découvrir à nos consommateurs qui sont quelques fois exigeants. C’est pourquoi nous leur proposons une marque ou une bière plus caractérielle, peu orthodoxe, peu classique ou une bière aromatisée au goût exotique puis à un prix accessible. Nous avions également voulu offrir cette expérience gustative à ces consommateurs qui sont à la recherche du goût exotique » a expliqué Ahmed AYANDEDJI, le responsable Marketing de la BB…Cette nouvelle boisson a beaucoup des bienfaits sur la vie des consommateurs à savoir la perte du poids, elle aide à trouver le sommeil et également contiendrait les probiotiques » a-t-il souligné.
Installée au Togo depuis 1964, la BB Lomé, la première brasserie togolaise, continue par séduire ses consommateurs par des nouvelles aventures dans le monde entier.
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